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Four Ways VARs Can Build Their Brands
Channel Sales & MarketingFour Ways VARs Can Build Their BrandsFour Ways VARs Can Build Their Brands
Those of us who have worked for large companies know that “branding” comes with a 462 page document called The Branding Guidelines. If you read the document cover to cover you would find out how much space needs to be open around a logo in a document or presentation, how the company’s name can and cannot be written, and how each and every product needs to be referenced.