Absolute Software Rolls Out Enhanced Global Partner Program
The revamped program offers partners a number of benefits based on a tiered structure.
Absolute Software, the endpoint security provider, just enhanced its global partner program to increase sales opportunities and tools for partners.
The Absolute Partner Program provides enhanced resources, training, support and benefits. They’re available across its global network of channel partners, resellers, distributors, MSPs and system integrators (SIs).
The revamped program offers partners a number of benefits based on tiers. Those include enhanced deal registration, access to ROI-building tools and marketing resources, and more based on partner level.
Responding to Partner Demand
Michele Hayes is area vice president of OEM and channel marketing at Absolute Software. She said Absolute has a longstanding relationship with its endpoint original equipment manufacturers (OEMs) and the partners they sell through. But it hasn’t had a formal program in place to work directly with those partners.
Hayes says partners initially exposed to Absolute as part of their endpoint sale increasingly want to offer the company’s endpoint resilience solutions.
Absolute Software’s Michele Hayes
“This program is a direct response to this partner demand,” Hayes said.
Hardware resellers can add value to their device sales and realize additional margin. They can do so by attaching Absolute to their PC sales, she said.
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“We have been collaborating with our tier 1 and tier 2 partners, now formally elite- and premier-level partners in our program, to ensure we were building a program that would enable them to seize new opportunities and protect their deals,” Hayes said. “Our partners have also been looking to us to provide more structured training and access to selling tools, so the new partner center portal will provide them that content based on their partner level. In addition, we have implemented a partner advisory council, comprised of nominated partners, to help us to continue to offer a program that ensures their success.”
Other Partner Perks
Absolute says its is the only security solution already embedded in the firmware of more than 500 million endpoints. A subscription license with upsell options gives partners ongoing revenue streams.