Acronis Updates CyberFit Program to Emphasize Partner Development

Acronis has unveiled new and enhanced features for its CyberFit Partner Program, placing more emphasis on supporting partner development, particularly for cloud-based services.

Acronis is increasing partners’ marketing and social media visibility with pre-packaged automated content. It’s also offering competitive professional and financial assistance to partners willing to migrate to Acronis.

New Acronis partner program additions include:

Acronis Partner Program Keeps Up With Market Changes

Alex Ruslyakov is Acronis’ channel chief.

Acronis’ Alex Ruslyakov

“The market is changing as many software offerings are shifting towards a SaaS model, and more and more traditional VARs enter the service provider’s space,” he said. “Our partner program adjustment is helping us to ride that wave and at the same time, helping our partners to grow faster with their SaaS offerings. We offer a combination of an SaaS platform with a set of integrated services … and powerful tools and benefits as part of our CyberFit partner program that are helping service providers to leverage this platform to its full potential. Some examples include acquiring new customers, protecting more workloads of their existing customers and increasing the average revenue per unit (ARPU) via cross-sell of services. The program encourages VARs to enter the MSP space and enables MSPs of any size to boost their sales and marketing.”

Acronis surveyed more than 100 partners to collect their feedback and input, as well as researched which other vendors are popular among its partners. That included what benefits they offer and what requirements they have in their partner programs.

“We have a very clear goal in mind with this CyberFit Partner Program, which is to offer the best set of tools and benefits on the market and to make Acronis the No. 1 growing vendor in our partner’s portfolio,” Ruslyakov said.

Massive Cloud Growth

Acronis’ cloud ecosystem has more than doubled since 2018, with 2021 proving to be the most significant year in Acronis history. Over 20,000 partners are utilizing Acronis Cyber Protect. Moreover, Acronis received a $250 million funding round from CVC Capital Partners VII and others.

Michael Slater is head of sales, channel marketplace at Sherweb.

“We are excited to see the new updates to the Acronis Partner Program,” he said. “This program incentivizes a stronger partnership between Sherweb and Acronis. And we look forward to continuing to learn about trends in cyber protection with the Acronis team.”