Advantage Gains EMEA Foothold with Tawasul Telecom

Advantage Communications Group has expanded its international carrier portfolio with Kuwait-based Tawasul Telecom. Tawasul’s services include MPLS, Ethernet, SD-WAN and cloud. The company is an AWS and Microsoft Azure provider.

Advantage’s partners and clients gain access to Tawasul’s communications solutions. In addition, this is Tawasul’s first U.S. partnership.

Jesse Bernstein-Ansaldi, Advantage‘s director of international sales, tells us Tawasul allows his company and its partners to get “even more granular for our customers with their projects in the Middle East.”

Tawasul’s network creates a gateway to the Middle East and the rest of the world, he said.

Advantage has seen a “huge increase” in connectivity requests from customers and partners, Bernstein-Ansaldi added.

Advantage’s Jesse Bernstein-Ansaldi

“So we are continually exploring new relationships with international providers that allow us to increase the options available to support these global projects,” he said. “Tawasul has always been on our radar and we were able to leverage relationships in order to finalize the agreement.”

Tawasul will be a “secret weapon” in Advantage’s international provider portfolio,” Bernstein-Ansaldi said.

“They have an impressive network with a strong presence across the Gulf and Middle East, with reach into Asia and Europe,” he said. “That, combined with their laser focus on customer experience, makes them an ideal fit to address the unique connectivity needs of our clients and partners.”

Tawasul is a subsidiary of Kalaam Telecom, one of Bahrain’s largest MSPs. Its network includes 16 points of presence (PoPs) across EMEA. It also has numerous network-to-network interface (NNI) arrangements.

“Once we decided to make the U.S. channel a key part of our growth strategy, we immediately targeted Advantage,” said Clive Batchelor, Tawasul’s vice president of sales. “We’re excited to work with Jesse and his team to design solutions to address the expansion and diversity requirements of Advantage’s global customers.”

Advantage last fall claimed the “international master agent” crown after it signed an agreement with Sify Technologies of India.