AppDirect Eyes System Integrators, Launches Program

AppDirect, the subscription commerce platform platform provider, launched a program for system integrators (SIs).

The San Francisco-based company announced its SI Partner Program on Tuesday. AppDirect is making referral fees, training and documentation available to these members. They’ll also get their hands on platform sandboxes and co-marketing resources. As a result, they can get to market faster and get quicker returns on investment.

The move represents an opportunity for AppDirect to expand its reach to new customers as it enlists geographically and industrially diverse partners. The program will enable AppDirect to increase its “hands-on guidance” for customers, who turn to the company for help establishing cloud marketplaces and subscription commerce.

AppDirect’s Dan Saks

“System integrators are essential partners for enterprises as they navigate an increasingly complex digital world where IT has to be seamlessly integrated and automated to gain competitive advantage,” said Daniel Saks, co-founder and co-CEO of AppDirect. “With our new partner program, AppDirect provides the connective tissue for SIs to support complex subscription commerce initiatives with an open, agnostic, and extensible platform.”

Partner Perspective

Digital consultancy SoftServe joined the program first.

SoftServe’s David White

David White, SoftServe’s vice president of digital platforms, said his company’s service delivery features will help AppDirect customers.

“SoftServe is excited to join AppDirect’s partner program. AppDirect’s unique focus and differentiating capabilities for the digital economy including subscriptions, services and partner monetization all align with SoftServe’s vision and is a needed capability we hear from our clients,” White said.

AppDirect researchers noted in a November study that SMBs prefer to buy cloud services like IaaS through channel partners. Two-thirds (66%) of respondents said resellers understood their needs.

AppDirect last September completed a $185 million funding round that raised its total equity to $465 million. In addition, AppDirect division AppSmart recently unveiled a funding program for agents.