Axis Security Launches Partner Program for Secure Application Access

Axis Security, a secure application access provider, has introduced its first partner program for VARs, systems integrators, MSSPs, OEM partners and distributors.

The Axis Security Partner Program (ASPP) enables Axis channel partners to expand their security offerings to include a cloud-native security and analytics platform for control of private application access built on a zero-trust model.

Axis also signed BlackLake Security as its first VAR.

Axis’s Tamir Hardof

Tamir Hardof is Axis’ CMO. He said several factors contributed to developing and launching the program.

Customers asked Axis to work with their channel partners due to existing relationships, he said. Also, VARs and MSSPs approached Axis to introduce the solution to their customers and enhance/expand their solution portfolio, he said.

In addition, channel partnerships are “part of Axis Security’s DNA,” with its founders and leadership coming from channel backgrounds including Check Point Software Technologies, Juniper Networks, Symantec, Tanium, McAfee and others, Hardof said.

“The program is brand new, just getting off the ground on the heels of our launch from stealth mode,” he said. “We expect to grow together with our VAR and MSSP partners. Specifically for MSSP’s, our solution is SaaS-based, cloud-native, cloud-agnostic and multi-tenant, along with solving a clear and immediate need for enterprise application access, enhancing and expanding existing MSSP security service offerings.”

The program offers support according to two tiers – authorized and premium. Based on level, this includes business development opportunities, training, joint marketing, partner resources, marketing co-op funds, sales leads, website presence and field account planning.

“Working with BlackLake Security, who several of us in the Axis leadership team have worked with previously, they discussed with us needs and expectations including the urgency of making App Access Cloud available to their customers due to the current situation,” Hardof said. “We expect the ASPP to grow and evolve over time.”

App Access Cloud is ideal for organizations across geographies and industries globally, according to Axis. The program offers partners a SaaS subscription model, end-user experience, proof of concept and quick deployments that integrate with and complement existing technology choices.

“The ASPP is designed to streamline the process for channel partners and MSSPs to partner with Axis Security, receive training and co-marketing benefits and to grow our businesses together,” Hardof said. “That said, qualification for the ASPP includes a vetting process and only qualified partners will be accepted into the program.”

“Axis Security offers a great new platform to enhance and expand the cybersecurity portfolio we offer our clients,” said Mark Jones, BlackLake’s CEO. “We know the founders and team very well, and respect and appreciate their in-depth knowledge of this space. This is a game changer for companies that want to rapidly enable both their partners and employees with remote access to applications from anywhere, no client software required. Our customers need a zero trust solution that solves problems in hours, not months or years. Axis delivers that and more.”