Callidus Software Intros Sales Coaching Solution

Callidus Software Inc. (CALD) has launched Sales Coaching, a SaaS product powered by ForceLogix. The product enables businesses to coach and optimize their sales force’s execution as part of a comprehensive sales performance management solution.

Under an agreement with ForceLogix signed in the second quarter of 2010, Callidus has received exclusive rights to be the only SPM vendor to sell ForceLogix’ SalesForce Optimizer solution.

By integrating its Monaco SaaS suite with the ForceLogix SalesForce Optimizer solution, Callidus enables businesses to rank individual sales reps by standard performance indexes, such as quota and earnings attainment, territory performance, and revenue growth. Root-cause analysis of variations in these indexes then allows sales leaders to seamlessly correlate that performance with key behaviors, including deal profile, sales methodology, skills and competencies, and education and training. This highlights gaps that can be used to build targeted coaching programs to ensure the sales force consistently delivers on coming targets.