Cisco Invites Partners to “Change the World” With New Brand Campaign

Cisco Systems’ (CSCO) new brand campaign leverages a pretty big ask of its channel partners: to change the world for the better.

No pressure, right?

The campaign, which was unveiled on Tuesday, shows how Cisco is working to bring clean drinking water to impoverished countries, protect endangered wildlife, and deliver healthcare to children in need.

While the task at hand may seem much too large for any one channel partner to handle on their own, Cisco is banking on the power of its new marketing assets and training solutions to help resellers make big changes for our planet. The most noteworthy solutions include the Engage Marketing Suite, which features a series of three Marketing Velocity eLearning courses that Cisco said can be completed in less than 10 minutes. The program also includes an hour-long “Enchange to Engage” webcast with insight from Cisco brand experts, according to the announcement.

Finally, partners also have access to Partner Marketing Central, a hub with pre-written social media posts, digital assets and a best-practices playbook designed specifically to boost partner and customer engagement.

Saving the world through technology is certainly a worthwhile cause, but it remains to be seen whether Cisco and its partner ecosystem are up to the task. It will be interesting to see how the company’s bold new awareness campaign plays out and whether or not partners are willing to play ball.