Coffee with Craig and Kevin Episode No. 47: Jay McBain, MindMatrix and the Comedy Routine that Wasn't

Forrester's Jay McBain talks about how vendors can build the best channel programs and what partners can anticipate from what's likely to be another crazy year of M&A in 2019.

Craig Galbraith, Editorial Director

November 1, 2018

With Channel Partners Evolution 2018 in the rearview mirror, Craig and Kevin have their bearings back.

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#snubbed … There was a great sadness in the land. Learn what Craig and Kevin were so glum about in this podcast.

After a brief hiatus, they return with a podcast featuring one of the biggest names in channel analysis — Forrester’s Jay McBain. McBain, a 2018 Channel Partners/Channel Futures Channel Influencer, talks about how vendors can build the best channel programs and what partners can anticipate from what’s likely to be another crazy year of M&A in 2019.

Also on the show is Josh Hutchison, director of sales – channel enablement, with Mindmatrix, the provider of PRM, sales-enablement and marketing-automation software. You’ll learn about his company and what it’s doing in the channel.

And then there’s #snubbed. That’s right. Craig and Kevin tell their sob story about a canceled comedy routine at the MSP 501 awards, which no doubt turned out for the best.

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Follow Craig and Kevin on the Coffee with Craig & Kevin Twitter page!

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About the Author

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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