cPacket Networks Creates New Channel Program to Standardize Partner Relationships

**Editor’s Note: Click here for a list of recent important channel-program changes you should know.**

cPacket Networks is targeting resellers, SIs and MSPs with a new partner program, offering resources to help drive sales and deliver value to customers.

The cChannel program has three tiers: Affiliate, for partners interested in selling cPacket offerings, but not ready to make training and product commitments to the company; Silver, for partners that feel their practice will have success with the cPacket offering and are willing to make a baseline commitment in return for additional margin; and Gold, for partners that are having success growing their cPacket business. Gold partners make larger investments in sales and technical training and, as a result, receive added incentives.

Jim Berkman, cPacket’s senior director of marketing, tells Channel Partners that cChannel is a step to formalize the company’s different channel relationships into an official program. One-hundred percent of cPacket’s sales come from the channel.

“We’ve been working with partners for many years, but as the number of partners has increased, we found we needed a more formal program to standardize those relationships,” he said. “As part of this, we’ve created a new portal that gives them access to resources and the tools to manage their cPacket practice more effectively.”{ad}

cPacket Networks offers next-generation performance monitoring for service providers and other large network operators that are built around its distributed monitoring architecture. The company allows network operators to identify problems before they negatively impact end-users. It delivers real-time performance analytics at line-rate speeds up to 40Gbps and 100Gbps.

The program simplifies access to resources and management tools as the company works with partners globally, Berkman said.

“In the past, many of the management functions, such as deal registration, were quite cumbersome,” he said.

The program comes with added bonuses, such as: access to the “large and growing” network performance monitoring and analysis market; training, enablement tools and marketing development funds; tier discounts and cPacket’s deal-registration program; sales, marketing and planning support from a cPacket account manager; and professional-services opportunities for performance audits, configuration and DevOps integration.

“Our goal with cChannel was to design a best-in-class program,” Berkman said. “As part of that, we had been collecting input for a while on what our partners were looking for. Then during the process, we continued to keep them in the loop.”