Domino Data Lab Rolls Out First Formal Partner Program

Domino Data Lab on Thursday launched its first formal partner program, the Domino Partner Network (DPN).

The company provides an enterprise machine learning operations (MLOps) platform used by over 20% of the Fortune 100.

Inaugural DPN members include Accenture, AWS, DataArt, Dell Technologies, MathWorks, Nvidia, Snowflake, NetApp and dozens more.

With DPN, Domino Data Labs can connect technology and services partners across four categories. Those include tools and data, infrastructure, solutions, and implementation and consulting.

DPN’s benefits extend beyond reseller discounts and referral fees. They include API-based integrations, enterprise-level support, training, and joint marketing opportunities.

DPN ‘Natural Next Step’

Abe Pursell is head of partnerships at Domino Data Lab.

“Domino’s growth and maturity prompted the timing,” he said. “A key component of Domino’s success has been our open and flexible platform approach, ensuring that Domino can be leveraged inside existing infrastructures, teams and workflows to unlock data science, ML and AI at scale.”

It was a natural next step for Domino to invest in formalizing its partner program, Pursell said. It also wanted to collaborate more closely with partners in the data science ecosystem.

Partners get access to Domino beta programs for insight into new Domino features. They also get a partner advocate devoted to their successful co-development and joint go-to-market efforts.

“From the customer perspective, we worked to understand both our customer’s needs and the data science ecosystem to build out a high value, yet simple, partner program that helps us provide more value to customers, faster,” Pursell said. “For technology company partnerships, we want to strengthen integrations and working relationships. Partner input is/was highly valuable in terms of the integrations points with Domino, specifically our APIs and connectivity roadmap (combination of partner plus customer input).”

The company streamlined partner levels, formalized partner benefits, and operationalized onboarding/enablement processes, he said.

“Delivering technical enablement, training and certification, along with sharing economic incentive through our referral and reseller programs came out of direct input from our partners on how we could help them accelerate their relationship with Domino to best service joint customers,” Pursell said.

‘Massive’ Benefits

Partnering with Domino brings “massive” benefits for partner’s respective customers and their businesses, Pursell said.

Domino’s platform can accelerate both the services and product opportunities around helping customers accelerate ROI on data science investments. That includes 542% ROI and more than $30 million in economic benefits over three years.

Peter Vaihansky is DataArt‘s senior vice president and partnership lead.

“As companies increasingly invest in ML technologies, we help enterprise clients bootstrap capabilities to prove and then scale the benefits of data science,” he said. “Our partnership with Domino allows us to quickly prove value for our clients leveraging the latest in data science technologies, enabling more confident, model-driven decisions.