Edge Computing Platform Provider Stratus Revamps Partner Program

Stratus Technologies, the edge computing platform provider, just updated its partner program with access to a broader range of services and resources.

The program helps Stratus channel partners provide their end users, SIs and VARs with edge computing platforms, services and consulting.

Mike Bradshaw is Stratus‘ senior director of global channels and partner ecosystem. He said the edge computing platform provider previously didn’t have a set of programs suited to its different partner types.

Stratus’ Mike Bradshaw

“We have now defined the partner ecosystem, and a set of programs and tools to support our partners to grow our mutual business,” he said. “Although we are successful, we did not have a consistent approach or framework in how we worked with or developed our partners to maximize their success. What we have introduced puts a new set of tools and rewards in place to ultimately provide our partners with the best chance to succeed.”

The program offers a better deal registration process that rewards a partner for driving business.

Its new multitier approach also allows customers to determine a partner’s ability to perform service-related activities. Partners can get new levels of expertise and knowledge to help them become edge computing experts.

More Partner Revenue

Partners can identify and generate more revenue opportunities to help their businesses grow because the program supports them.

“Our channel partner program provides a global framework designed to address the varying needs of our business in specific regions to ensure our customers receive the level of service Stratus is renowned for,” Bradshaw said. “Our channel partners are chosen based upon the needs of the market, alignment with our global alliances and their overall ability to provide an extension to our sales capability, as well as our ability to service customers technically. In addition, we have a VAR program designed specifically for companies that will embed our technologies and product offerings into theirs, such as OEM/machine builders or solution builders.”

The Stratus partner portal gives channel partners access to all the information required for success, the company said. It includes enhanced lead-management capabilities and deal registration management. Partners also get sales enablement resources and easier access to tools and training.

“We believe that our partners’ success will ultimately lead to our success,” Bradshaw said. “Our product and service offerings have always provided a competitive advantage. Now, with the new partner programs … to foster and reward loyalty, market demand generation and sales capability, our partners will not only have the best products and services in their portfolio, but a set of tools and support to become even more competitive and successful.”

“InSource is focused on delivering solutions that can be quickly and reliably deployed with almost immediate ROI and minimal capital investment,” said Aaron Evans, vice president of  InSource Solutions, a Stratus partner. “For nearly 20 years, Stratus platforms have been an integral part of those solutions. … We are excited about the new partner program because it will add more value to our solutions.”