Enhanced Forcepoint Global Partner Program Increases Simplicity

Forcepoint has enhanced its global partner program to simplify how partners work with the company while creating new business and revenue growth opportunities.

The company’s net-new business has grown nearly 50% in the last year. That’s from partners switching from legacy cybersecurity vendors to resell Forcepoint’s secure access service edge (SASE) platform.

New enhancements to the Forcepoint global partner program include an elite tier of titanium partners delivering what the company says are the highest levels of technical skills and services. Forcepoint also is automating its support infrastructure and introducing a more efficient engagement model with broader incentives. Those make it easier to work with Forcepoint while enabling partners of all levels to deliver greater customer value.

The global partner program enhancements will go live on Nov. 15 for Forcepoint’s global distributors and solution providers. The company will continue to launch new enhancements to partner programs, systems, portals, tools and enablement offerings throughout 2022.

Data-First SASE

Parag Patel is Forcepoint‘s senior vice president of channel sales.

Forcepoint’s Parag Patel

“This announcement comes at an exciting time for Forcepoint and our partner base,” he said. “Across the globe, organizations are facing a tumultuous and evolving threat landscape — many IT teams feel overwhelmed. Forcepoint is executing on our vision for the industry’s most comprehensive data-first SASE offering. And we want our partners to serve as the customers’ trusted adviser during this journey. As a result, we are enhancing our global partner program. We are providing partners with the best possible program to deliver risk-based data security everywhere, over every channel, and give customers consistent enforcement anywhere their people work.”

Forcepoint polled key partners worldwide for their input in the spring and summer of this year, Patel said.

“We also tested the new program concepts to a sampling of our partners prior to this launch,” he said. “Partners have expressed a desire to be supported, in a frictionless operating environment, with remarkable profit opportunities from selling … technologies and solutions, which is what we’re bringing them with this enhanced program.”

Other program enhancements include: new rebates and deal registration benefits; an enhanced partner portal; and new enablement offerings and technical guidance. It also offers a single program structure capable of supporting resellers, global SIs, services providers, OEMs and technology partners.

New Market Opportunity

“With our new global partner program, we’re no longer competing with partners in the professional services space, opening up a $70 billion opportunity for those partners who are committed to Forcepoint,” Patel said. “As part of the enhanced program, partners have a huge opportunity to build out services growth and will benefit from predictable profitability, giving them a competitive edge over others in the market.”

Making things easier for partners was one of the main drivers behind this program overhaul, he said.

“We are making significant investments in automation through new tools, systems and partner portal to become easier to do business with,” Patel said. “With our new program, it is easier and faster to do deal registrations, manage their business with Forcepoint, obtain training, access premium technical content, integrate the quoting and ordering process with distributor systems, and automate other activities.”