GitLab Expands Partner Program to Help DevOps Transformation Journey

GitLab, a DevOps platform, has expanded its global partner program for technology partners and channel partners to help with the DevOps transformation journey.

The GitLap Partner Program expands the company’s customer reach and helps more organizations use GitLab for their DevOps transformation. It offers a one-stop shop for DevOps transformation combining GitLab’s expertise and single application with services and technology solutions from its partners.

GitLab’s Brandon Jung

Brandon Jung is GitLab‘s vice president of alliances. He said the revamped program helps expand his company’s market reach, and betters support the DevOps transformation journey.

“We are building on our current technology partner relationships with the largest cloud and Kubernetes providers (AWS, VMware, Azure, Google Cloud Platform, Hashicorp) to continue to strengthen the program and ensure success of our joint customers,” he said.

GitLab kicked off its channel expansion in January with the hiring of Michelle Hodges as vice president of global channels. The company is growing rapidly in terms of new customers and average annual recurring revenue.

GitLab said the partner program creates significant growth and margin opportunities for partners, particularly in the delivery of partner services to customers.

In place of a conventional tier or medallion structure, GitLab focuses on partner relationships propelled by incentives and investments.

“Our partners are faced with similar issues that we see our customers facing,” Jung said. “Many businesses are looking for the right people, processes and technology platforms to enable them on their digital transformations. Bringing all of this together as we build these partnerships is critical to meeting customer demands and enabling their achievements.”

Additionally, many partners are looking for ways to increase their services revenues, he said. The program rewards partners for making investments to include GitLab-related services in their DevOps service practices, he said.

“Partner input absolutely came into play when creating the program,” Jung said. “When you look at the structure of the program, it is designed to allow partners to engage with customers in several different ways. In speaking with our partners, we got consistent feedback that they wanted to build joint high-value offerings for our customers. In order to do so, we are fostering a partner community that is built on more strategic relationships and creates an environment where every partner can contribute.”

“HashiCorp has been working closely with GitLab to enhance the experience for our joint customers, and we are looking forward to even greater connections between our companies and products as part of this new program,” said Burzin Patel, HashiCorp‘s vice president of global alliances. “Our joint efforts with GitLab have been very positive, and the HashiCorp Terraform and Vault product integrations offer a great out-of-the-box experience to customers looking to secure and manage their infrastructure as part of their DevOps lifecycle”