HEIT Managed Services Catch On With More Bankers

For the second time in recent weeks, HEIT managed services have earned a major endorsement from a prominent banker’s association.The latest news comes from the Washington Bankers Association (WBA), which has endorsed HEIT as a preferred provider of technology management and IT outsourcing services. The key trend: Instead of pursuing customers one at a time, HEIT is leveraging associations to potentially engage multiple target customers simultaneously. Here are the details.

HEIT is a well-known MSP that focuses on the financial services vertical, with a particular emphasis on community banks and credit unions. Based in Fort Collins, Colo., HEIT expanded dramatically by merging with Simpler-Webb — another MSP targeting banks — a few months ago. Since that time, HEIT has been reaching out to a range of banking organizations to expand its footprint.

Two prime examples:

In recent months, numerous MSPs have told me the customer acquisition process has become increasingly expensive — especially as low-cost MSPs use price as their top discussion point. But HEIT seems to have escaped the commodity MSP discussion. By building relationships with financial associations, HEIT appears to be well-positioned to win multiple customer engagements simultaneously, rather than one engagement at a time.

Of course, relationships with associations don’t guarantee new business. HEIT still needs to prove its worth every day.

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