How To Make Your MSP Website A Traffic Magnet

Get noticed by your industry partners: Do your vendors know about what you are doing? Houston IT consulting firm CITOC are masters of working with their vendors. BJ Farmer, President and CEO of CITOC, works closely with Microsoft and their cloud initiatives to generate awareness in the marketplace about cloud technologies and other MSP offerings. BJ works with the Houston CPA community and others alongside Microsoft to put CITOC in front of others.

Go where your prospects are: Are you putting yourself where your potential clients will see you? Most MSPs don’t. They sit back and think that their website is enough to generate new business and leave it at that. That kind of attitude is not going to work. Alan Reeves, who runs Nashville’s SunRiver IT Partners, just finished attending a weekend event with over a few hundred Tennessee Chiropractors, where he drove awareness about his HIPAA audits for Tennessee Chiropractors. Did Alan get new business and new visitors to his website? You bet he did. What can you do?

Getting social: Simply hooking your social media profiles to your website is not enough. If you just have a little link to a Facebook page down at the bottom of your front page, no one is going to care. You need to get active in social media! Use the Ulistic 30-60-30 principle to get involved with your connections and make new ones. Use Linkedin, Facebook or whatever social media platforms to your advantage. Eric Taylor, CEO at IT-Simplified, uses Facebook to connect with Veterinarians across the country to share what they are doing to help vets run highly successful vet practices. Eric specializes in computer and networking services for veterinarians from his office in South Carolina.

Jim Rome says it best: Do you know who Jim Rome is? His sports show is truly unique. He calls his listeners CLONES. He makes a great point: we are clones. Especially in the managed services marketing world. We all say and do the exact same things as our competitors. You need to stand out, even is your offerings are exactly the same as the other guy. Once we talked to a prospective client about what made them different, and all they said was, “We do the same thing as everyone else.” So why should anyone choose you over the rest of the pack?

Here is the tip: Write about and write lots about what you support. Veltec Networks is a San Francisco Bay area IT consulting company. They do everything that every other MSP does, but the difference is that they are taking what they do and expanding on it. Veltec offers Fortinet consulting in San Jose and writes weekly articles on how Fortinet helps their clients and businesses in the Bay Area. What can you do to position your solutions online?

Stay Current: Many MSPs simply do not have a strategy to talk about current happenings impacting the market. What is happening in the world that impacts your audience? Learn to leverage the media and create a strategy to have the media promote your thoughts and help drive traffic to your website. Create a media strategy and help your media colleagues do their jobs with an impact.