Huddle Focuses Efforts on New Publishing Platform

Cloud-based collaboration, content management software company Huddle has been keeping a low profile all summer long — but maybe it’s because it was waiting for the right moment to announce a new publishing platform.

The San Francisco-based company on Tuesday said its publishing and analytics platform, which will be available in early 2015, is designed to assist organizations with measuring and tracking interactions with content. The platform is still in development.

“Just as there was a shift from traditional advertising methods to online advertising due to the fact it could be measured and tracked, a similar transformation is now taking place in digital document publishing,” Huddle CTO Stuart Cochran said in a statement.

To stay ahead of this movement, Huddle said its analytics dashboard and secure publishing platform will allow users to publish a file to a audiences; enable organizations to continue to work on a file and choose when to re-publish it; provide organizations with the ability to revoke the published file; and give organizations access to an analytics dashboard.

“Large enterprises and governments now want more control and intelligence around the information they’re distributing and, for us, secure publishing is more than just sharing a link to a file,” he said. “It’s about combining digital publishing with analytics and providing organizations with much needed insight into the effectiveness of their content and how it’s being consumed. With this intelligence, organizations can improve how they do business.”

Here’s an infographic outlining how the new platform will work. Huddle customers interested in the platform can find out more by registering here.

Huddle has secured $38.2 million from investors since 2007. It raised $24 million in Series C financing from several private equity firms in May 2012.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.