Impartner Raises $50 Million to Accelerate Growth

Impartner, the channel management platform provider, has raised $50 million in a funding round led by Brighton Park Capital, a growth equity investment firm.

Existing investors Savant Growth, Emergence and Golub Capital also participated in the round. The investment brings Impartner’s total funding to more than $113 million.

The Impartner funding will accelerate the company’s aggressive road map. It will bolster sales and marketing resources, and expand customer success initiatives to support the company’s growing global customer base.

Channel Customers to Benefit From Funding

Kerry Desberg is Impartner‘s CMO. She said the funding will benefit Impartner’s customers in the channel in several ways.

Impartner’s Kerry Desberg

“One, as our global customer base grows, we will continue to bolster our customer success teams worldwide to ensure we continue to offer a world-class customer experience,” she said. “From a technology standpoint, we will continue to accelerate our technology road map to ensure we future-proof our solution for our customers. We want to continue to win their confidence that they made the right decision in choosing a vendor that meets their needs now and in the future without having to change vendors.”

This latest investment round follows Impartner’s rapid year-over-year revenue growth. Impartner customers range from SMBs to the Fortune 50 across multiple verticals. They see an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use.

“This is the largest raise in channel technology,” Desberg said. “There is incredible momentum in the channel management technology market. And this investment allows us to continue to offer world-class solutions that outpace our competitors in the value they deliver to our customers. Accelerating our already aggressive road map to help customers continue to accelerate the performance of their channel is the No. 1 focus of this investment.”

Channel Is Accelerating in Importance

Three-quarters of revenue already goes through the channel for most companies, Desberg said. Moreover, the channel has only accelerated in its importance as a path to market. That’s because companies can no longer be on the ground in the last mile.

“Channel partners are there and can be those feet on the street to build their business,” she said. “A world-class digital partner experience is critical to optimizing channel performance and accelerating revenue. Our technology is critical in creating those experiences.”

Jeff Machlin is a partner at Brighton Park.

“Technologies that enable companies to optimize the partner experience, automate the operational basics of their channel and accelerate indirect revenue, are table stakes for running a channel effectively,” he said. “Impartner is a proven leader in the space, delivering a unique turnkey solution that enhances revenue, decreases costs, and most importantly provides the visibility and analytics that companies need to maximize their channel investment.”