IT Company ADARA Selling Only Through Partners

ADARA Networks, a Silicon Valley company that makes IT software and systems, this week debuted its channel program and said it will distribute solely through partners including VARs and systems integrators.  

ADARAs products help businesses and organizations secure and prioritize network traffic, and maintain interoperability among networks. ADARA is targeting those users through its two-tier Advantage Partner Program. Elite partners receive priority status with leads, special pricing, sales incentives, and they must meet a training requirement. Premier partners get access to deal registration and sales incentives.

Weve designed this program to truly serve our partners and help them understand the value ADARA Networks brings to companies of all sizes today,” Jay Dosanjh, ADARAs director of worldwide channel sales, said in a prepared statement. As partners make commitments and investments with ADARA Networks, we want to ensure that we deliver a program that emphasizes education and support.”