Juniper Adds Major Features to Partner Program

Juniper Networks this week is holding its first-ever Global Partner Conference and introduced two key changes for VARs.

First, the gear-maker has augmented its partner program with several features, including segmentation, new financial incentives, and sales and marketing resources. For example, Juniper has crafted new sales and technical education such as accreditation and online tools. There’s also a Partner Enablement App for the iPad. Juniper further has created promotional catalogs, incentive rebates and a registration program that rewards partners for identifying new opportunities.

Juniper said the additions comprise the most significant investments it has made since founding its partner program.

"Our new programs greatly enhance our ability to help partners generate new network opportunities, add increasing value to their customers and enhance profitability," said Emilio Umeoka, senior vice president of worldwide partners for Juniper Networks.