Logitech: Logitech for Business Program a Winner with VARs

Multimedia peripheral company Logitech has welcomed more than 120 VARs into its U.S.-based reseller program, Logitech for Business. We’ve already noticed Logitech’s expanded presence in the unified communications (UC) world thanks to its relationship with Jenne Inc., so what does Logitech’s growing partner program mean for the channel? We got fresh perspective coming up …

The Logitech for Business program encompasses not just VARs but also direct market resellers and even “office-supply superstores.” But the joining of more than 120 VARs since the program’s inception in April 2011 represents an considerable uptick in the “PC attach” marketplace, most specifically, the UC marketplace, according to Logitech. Many companies are looking to expand their UC capabilities, but often don’t have the peripherals to take advantage of advanced audio and video communications. Logitech is looking to capitalize on that need as much as possible, especially as UC demands grow. And that demand is growing so much that “… resellers have told us they didn’t need to think twice before joining our program … [they] are eager to put Logitech products in the hands of users,” said Ken Oberman, VP of Business Sales at Logitech.

Because of popular demand and an expanded footprint thanks to Jenne Inc., Logitech booted up a Canadian version of the Logitech for Business in January 2012. And European partners will eventually have a program to call their own by the end of 2012, according to the company.

UC VARs who want to get in on the action should check out either the Jenne-Logitec bundle program or suit up solo with Logitech at at the Logitech for Business portal. As the trend continues to make UC voice and video collaboration platform-agnostic, Logitech’s peripherals should have no problem playing nice with all major UC vendor technologies.