Malwarebytes Unveils Revamped Reseller Partner Program

Malwarebytes has launched a revamped reseller partner program that aims to help partners create profitable and consistent business growth.

The revamped reseller partner program offers endpoint security solutions and channel incentives such as base and multi-year discounts. It’s a three-tier program offering specific benefits for each level: silver, gold and platinum.

Malwarebytes partners receive margin discounts, protected margins on deal registration, lead sharing, not-for-resale (NFR) licenses, access to market development funds (MDF) and more. The program also supports targeting specific verticals with specialized bundled solutions to fulfill vertical needs and drive targeted engagement with a partner’s customer base.

Revamped Reseller Partner Program Streamlined, Differentiated

Malwarebytes’ Jason Coville

Jason Coville, Malwarebytes‘ chief sales officer, said his company is leaning into the channel as it’s the best way to scale its corporate business.

“SMB customers leverage their trusted partners for security recommendations, and we want to be a solution for them,” he said. “Over the past year, Malwarebytes for Business expanded its range of security solutions and added services. We realized that we needed to streamline and differentiate our program to make it consistent across the globe. This helps our partners build repeatable, profitable business on top of Malwarebytes’ award-winning solutions.”

Additional partner benefits include:

Partner Feedback Leveraged for Revamped Program

“We leverage partner feedback across the board, but specifically for this program we wanted to make sure we were creating real value for partners,” Coville said. “In general, the best thing a vendor can do is to listen to their partners. Partners are on the front line with their customers every day, gathering feedback in real time. It’s essential that vendors plug into their partners for feedback in both formal – advisory councils, quarterly business reviews – and informal – such as strong account management relationship – avenues.”

The revamped reseller partner program provides consistent, repeatable benefits and value to partners so they can create growth within their business, he said.

“Leading with healthy partner margin provides flexibility to the channel partner sales rep in the security solutions they provide,” Coville said. “In some unfortunate circumstances, customers have been breached and they need a solution now. Malwarebytes does not want to slow down the process. We need pricing and product to flow quickly to the customer. We’re also focused on making our partners the trusted advisor for their customers. Partners in our program have access to purpose-built training and marketing materials to make it easy for them to be the cybersecurity expert.”

“TD Synnex is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” said Scott Young, TD Synnex’s senior vice president of product management. “With the Malwarebytes partner program as part of our vast portfolio, we’re able to enrich the breadth and depth of our offerings so customers can do great things with technology.”