MSP Top 501 Profile: Synoptek Navigates Growth in Confused Market

Over the past few years, Irvine, Calif.-based managed service provider Synoptek has become a major player in the managed services market. In addition to its inclusion in the MSPmentor Top 501 list at number 20 in 2014, the company has been recognized by Deloitte and Inc. magazine, among others.

The company has grown by more than 300 percent since 2005, CEO Tim Britt told MSPmentor. Britt attributes some of that success to how Synoptek has helped customers navigate through a “confused” managed services market so they can get the IT support they need.

Synoptek’s origins

Synoptek’s name comes from the “Synergy of Operations and Technology.” The company was founded in 2001, but Britt said its roots date back to 1991.

He noted Synoptek targets customers in the financial services, government, healthcare and technology sectors and offers:

Synoptek provides all of these managed services on-premise or in the company’s owned and operated cloud.

Synoptek

Website: www.synoptek.com
Twitter: @Synoptek

Headquarters: Irvine, CA
Geography served: Europe and the U.S.
Number of employees: 220
Key Technology Partners: Cisco Systems, Citrix Systems, Microsoft, VMware

Challenges facing managed services

Britt said he believes the biggest issue MSPs will face over the next 12 months is a “confused” market.

However, he said that Synoptek wants to define the managed services market, and has been successful in doing so thus far.

“We find that the market is increasingly confused. Customers are trying to differentiate between software-as-a-service (SaaS), cloud solutions, on-premise buy-versus-build options and various other types of IT managed service options,” Britt told MSPmentor.

Synoptek is constantly searching for ways to improve, Britt said. One way to do that is through acquisition, and with that in mind, the company acquired Critigen‘s managed IT services division earlier this month to bolster its offerings.

“This acquisition will provide a stronger platform by which to meet the growing demand for cloud-based IT capacity and IT-as-a-service (ITaaS) solutions,” Britt said in a prepared statement. “Ultimately, companies want to focus on their business, and they want great systems that work. That is what we deliver.”

Synoptek wants to revamp its sales process

Synoptek’s mission has remained the same from day one – to enhance and manage its customers’ business processes and systems.

Britt said Synoptek wants to revamp its sales process so it can better support its customers and continue to provide enterprise-quality services. By doing so, Britt said he believes his company will be able provide top-notch IT support to both private and public organizations for years to come.

Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].