New, Changing Channel Programs: 8x8, Avant, HPE

Technology companies are leaning into the indirect sales channel.

IT and telecommunication companies are committing more money than ever to support their channel programs. Cox-owned RapidScale hired yet another partner experience manager last month, and Avatara said its recent funding round will help expand its channel. HPE is pushing to give its partners “equal footing” with the rest of its sales organization.

Businesses were working hard to appeal to MSPs last month. Bigleaf Networks launched a program specific to MSPs, and D&H Distributing started an initiative to teach its partners how to sell managed services.

We assembled our favorite 12 stories about new or enhanced channel programs from June. Take a look to see the monthly recap.

Missed last month’s gallery? Here is our May edition.