New Red Canary Partner Program Addresses Growing MDR Opportunity

Red Canary, the managed detection and response (MDR) provider, has launched Partner Connect. It’s the company’s first formal partner program for MSPs, solution providers and more.

The program will connect a diverse group of businesses that organizations rely on to protect themselves and respond to breaches. There are already more than 30 partners in the program.

Partner Connect has five categories:

MDR Market Takes Off

Craig Halliwell is Red Canary‘s vice president of channel and partnerships.

Red Canary’s Craig Halliwell

“In the last year, the popularity of the MDR market has really taken off,” he said. “An increase in cyberattacks led organizations to realize that no longer can threats slip through the cracks, especially as business leaders recognize the trickle-down effect breaches can have across partners, vendors, etc. Incident response (IR) is Red Canary’s roots. But we realize now is the time to expand our partner ecosystem beyond that. The program aims to address our diverse ecosystem and arm partners with the tools to identify, investigate and triage threats.”

Partners will leverage multiple services from Red Canary but have one contract, one partner management team and one enablement experience, Halliwell said. Even though there are five categories, the program makes the process the same.

Partner Input a Key Driver

Halliwell said partner input was significant in building the program. For example, IR firms want to convert customers to long-term contracts, via a resale or MSP model.

“The program allows multiple transaction types, which provides partners with dual revenue streams based on Red Canary, and provides customers a seamless experience at a time they need it most, shortly after a breach,” he said.

The program provides many benefits to partners tailored to their industry, including the opportunity to co-sell, resell or refer. It’s ideal for MSPs that want to offer more advanced security services without building and managing their own security operations center (SOC), the company said. MSPs meeting minimum size requirements also have the flexibility to act as distributor, aggregating licenses on behalf of smaller MSPs.

Complementary Partner Types

“The cyber industry is highly fragmented, leaving businesses with dozens of loosely integrated products to evaluate, purchase, implement and manage,” Halliwell said. “Partner Connect brings together complementary partner types to simplify the customer experience. One example is the increasing challenge for customers to get cyber insurance, and for insurers to quote it. MSPs want to team with insurance carriers and brokers. With Red Canary Partner Connect, a carrier or broker may refer potential cyber insurance customers to a Red Canary-powered MSP, and have the confidence to provide cyber insurance because they know the customer is protected. This creates a synergistic relationship between insurer and MSP, and customers get better all-around protection from cyber attacks.”

Steven Legg is CEO of Antigen Security, a member of the partner program.

“Antigen Security has applied the Red Canary incident management program to enhance and enable the Antigen Partner Network, designed to help customers reduce their cyber risk and retain cyber insurance through our extensive network of insurance carriers, brokers and cyber law firms,” he said. “We’re excited to be part of the Red Canary Partner Connect community.”