Relayware Appoints John Benecke as New CFO

Software-as-a-service (SaaS) partnering automation provider Relayware named John Benecke its new chief financial officer, where he will be responsible for overseeing the company’s finance, accounting and operations functions. As CFO, Benecke will also lead Relayware’s strategic business planning, M&A activities, IP protection and organizational performance.

During his career in the IT industry, Benecke has garnered nearly two decades of financial experience, including a 10-year period where he worked for several high-growth, VC-backed businesses in the medical technology sector and other areas, according to Relayware. Benecke has previously served as CFO for several other IT companies including Business Logic Systems, Cellnovo and ApaTech.

“John’s solid financial leadership background will enable us to accelerate the planning and execution of our business strategies, so we can achieve both our short- and long-term goals with confidence,” said Mike Morgan, Relayware chief executive officer in a statement. “Not only is John joining Relayware at a pivotal point in our company history, but also at a time when many savvy businesses have recognized the untapped growth potential within their channel ecosystem.”

Relayware may not be a recognizable name, but chances are you've used the company's technology if you've ever been a member of a channel partner program. The company specializes in partner-centric applications, including partner portals, training, sales and marketing tools. The company promises "greater partner engagement, productivity and return on indirect channel investment."

Relayware hopes Benecke will use his experience in the financial world to help accelerate the company’s market position within the industry and increase its market share among SaaS customers.

“Its not too often that you find a company that is so well poised to capitalize on a hot, growing market trend, and also has an enviable roster of many satisfied customers that have leveraged its technology for years,” said Benecke. “As a finance professional, the value Relayware delivers to its customers through its partnering automation platform is undeniable. I am excited to build on this business foundation with new growth strategies and stronger operational discipline.”