Robert DeMarzo Joins Channel Partners & Channel Futures

Informa Tech’s Channel Partners and Channel Futures welcome Robert DeMarzo as content lead for media and events.

Informa’s Robert DeMarzo

DeMarzo is a high-tech veteran with extensive knowledge and background in the ICT sales channels and the trends defining midsize enterprises. He has spent his career connecting, informing and advancing executives in the IT industry spanning the vendor community, solution providers, MSPs, senior IT leaders, CIOs and emerging tech suppliers. He has been a leading voice in the channel for decades.

At Informa, DeMarzo is responsible for leading the content strategy for the voice and data channel’s largest events and aligning that content with the industry’s leading channel websites, communities and publications.

Informa Tech’s Kelly Danziger

“We are very excited to welcome Bob to our channel team,” said Kelly Danziger, general manager, Informa Tech, channel. “Bob’s distinguished career has centered on the technology channel. He is a recognized, respected channel community veteran who creates content platforms that help tech leaders advance their businesses. His deep longstanding relationships within the vendor, partner, distributor and analyst communities make him a sought-after thought leader and strategist. We can’t think of a more perfect appointment to the Channel Partners and Channel Futures team to lead our media and event content strategy.”

Before joining the Informa team, DeMarzo served as senior vice president, event content and strategy at The Channel Company. Prior to that, he served in a variety of leadership roles as an editorial director, editor, publisher, strategist and writer. DeMarzo was also responsible for the content and strategic relationships for IT integrator, CEO, CIO, IT Security and emerging tech events under the XChange, Best of Breed, Midsize Enterprise Summit, Women of the Channel and IoT Connex brands.

A Boost for the Informa Channel Team

JS Group’s Janet Schijns

“During times of change you need strong, talented and trusted leadership to help lead the way in the channel,” said Janet Schijns, CEO of JS Group. “Informa has always been at the forefront of enabling that change and Bob DeMarzo is the type of leader who can ensure change for the good of the channel. He understands how to educate, empower and reach the channel. He has proven time and time again that he has what it takes to align with the channel’s growth plans, create communities and empower the right actions using events and content as his guide to achieve success. We now enter the age of DeMarzo: The team at JS Group couldn’t be more pleased to be part of the journey.”

Xperteks’ Marcial Velez

“Our friends and colleagues of the MSP community are undergoing substantial changes to their businesses as we continue to forge through a period of unparalleled uncertainty,” said Marcial Velez, founder and CEO of Xperteks and Channel Futures MSP 501 winner. “Bob DeMarzo is one of the most respected leaders and a vocal advocate whose innovation and leadership represents a guiding light to the channel. DeMarzo is exactly what the Informa channel team needs to help our community connect with influencers, bolster our value and differentiate ourselves in the marketplace.”

Forrester’s Jay McBain

“Seventy-six percent of CEOs thinking that their current business model will be unrecognizable in the next few years and ecosystems are the leading drivers of change,” said Jay McBain, principal analyst – channels, partnerships and alliances at Forrester. “Channel Partners has an excellent opportunity to be the connective tissue that brings together partners of all types, vendors and distribution to realize this future. Every company in every industry is becoming a technology company and Robert Demarzo understands these changes and can help all members of the community capture the opportunity ahead.”

“The channel is emerging from 2020 stronger than ever. It faces an incredible period of opportunity and prosperity,” said DeMarzo. “At this moment, what every executive and organization in the ICT channel needs is leadership to accelerate growth by making the right decisions and avoiding missteps. That requires insight and passion. I am thrilled to play a pivotal role here at the Informa channel organization to help MSPs, agents and tech suppliers navigate the channel’s future in this unprecedented time. With the world’s largest channel events, most influential media properties and most dedicated peer-led communities, we will help all ICT professionals identify the right technologies, services, partnerships and strategies to advance their businesses.”