Rubrik Adds New Specialization to Velocity Partner Program

Rubrik, the cloud data management company, on Tuesday launched its new Rubrik Authorized Support Partner (RASP) specialization.

Part of the Rubrik Velocity Partner Program, RASP extends the company’s support through a small group of “hand-picked” partners with a proven track record in delivering level 1 and level 2 technical support. They will receive the same training as Rubrik’s own level 3 support engineers and are “empowered to act as the first point of call for joint customers,” the company said.

Rubrik’s Bertrand Yansouni

Bertrand Yansouni, Rubrik’s vice president of worldwide channels, tells us the specialization gives partners a new opportunity to grow their businesses with Rubrik by generating new service revenue.

“We launched our Velocity Partner Program last year, which was extremely well received,” he said. “As our partners continue to grow their Rubrik business, they’ve asked for even more ways to differentiate and bring value to their customers. In response, we’ve developed our new support partner specialization.”

RASP is for the VAR community but will be available for MSPs in the future, Yansouni said.

“In North America, our first Rubrik Authorized Support Partner is Insight Enterprises,” he said. “Our very first Rubrik Authorized Support Partner in EMEA is Scasicomp in France — and we will be rolling the program out globally over the coming months with several other partners.”

Rubrik customers will experience new benefits as well, with increased choice for the type of support and services they prefer, and the ability to receive support in their local language, Yansouni said. Additionally, RASP allows partners to act as a one-stop shop for support across multiple IT vendors, offering customers a single point of contact for fast issue resolution, he said.

“This invite-only specialization allows a select, high-performing group of partners to stand out in a crowded marketplace,” he said. “Partners will be able to support customers in new ways with an increased understanding of their business needs, allowing them to truly act as a strategic adviser.”