What is the Ultimate Goal for Your MSP Marketing Strategy?

Advertising: You have to do this. Where? Start with the trade publications of the vertical markets you serve, and start thinking outside the box. How about sports programs? Keith Marchiano, Regional Manager for One Source Imaging Solutions, a Baltimore IT consulting firm, saw an opportunity to advertise in leading NCAA college basketball program. Why? Keith said, “Do you how many CEOs and business professionals attend college basketball games?” Smart answer. In short, you must get your company name out there in the market place in ways that will make you stand out. We will share more strategies on advertising in future blog posts.

Marketing Materials: Two critical items I learned early in my business education were “Why are we in business?” and “What is our core story?”  These are the only things that matter. Not the technology. Why am I mentioning this now? Because our why statement and our core story became the foundation of our marketing materials. We covered how we helped businesses in our verticals achieve their goals wrapped around our why statement and core story.

Internet: The Internet is easy but it has also made us lazy when it comes to MSP marketing. The Internet is littered with blog posts fed by article aggregators all saying the same useless stuff. How does your MSP stand out online when you look exactly like your competition? You don’t! You must work hard to produce quality content and then create online followings through your social networks and other online resources such as your newsletter list.

Media: You must become a subject matter expert with the local and vertical media. Why? Local media is hungry for information and struggling to find resources that are always available to help them with their story. Most of the successful managed service providers have a media strategy. Luis Alvarez, who runs Alvarez Technology Group, a Salinas IT Consulting Company, appears weekly on many local area radio programs. This strategy allows for Alvarez to gain top of mind awareness with businesses in the Salinas area. He shares his expertise, takes part in his community, and gets his name out there. Need examples? Check out Luis’ radio spots.