Zenith RMM Rebrands as Continuum, Partners With Datto for BDR

Zenith RMM, which spun off from Zenith Infotech in September, has rebranded as Continuum and will now compete with its former parent in the BDR (backup and disaster recovery) market. Indeed, Continuum has partnered with Datto to launch Continuum Vault — a BDR solution that will debut in January 2012.

The rebranding of Zenith RMM as Continuum comes as the company attempts to distance itself from former parent Zenith Infotech’s September 2011 bond default. Michael George, CEO of Continuum, has always maintained that his company was a completely separate entity with no ties to Zenith Infotech’s bond default.

Time to Diversify

Continuum’s primary platforms are an RMM (remote monitoring and management) and NOC (network operations center) for VARs and MSPs. But Continuum Vault will in some ways compete with former parent Zenith Infotech, which also develops BDR and private cloud storage offerings for VARs and MSPs.

According to a Continuum press release:

Continuum Vault has four key components:

Also of note: Continuum launched an “Assure and Preserve Program” for existing Zenith Infotech customers — which sounds like an effort to keep current and former Zenith Infotech partners loyal to Continuum.

Continuum Vault will begin shipping at the end of January 2012, the company said.

New Name, Same Board?

Rebranding Zenith RMM to Continuum certainly sounds like a smart idea, assuming Continuum was able to secure all the proper trademarks, etc. The name change became a key need as Zenith RMM continually got pulled into the Zenith Infotech-bond default debate.

Still, questions remain:

I’ll likely be back later today with more insights.