Zomentum Launches PartnerAlign, Revamps Partner Management

KASEYA CONNECT IT GLOBAL — Zomentum broke the news today at the Connect IT Global event in Las Vegas that it is launching Zomentum PartnerAlign. The program aims to reinvent how SaaS vendors and technology partners work together. The PartnerAlign partner management solution directly lines up SaaS vendors with partners’ daily revenue-generating activities. This is all done through Zomentum’s all-in-one partner-led revenue platform.

PartnerAlign’s partner relationship management (PRM) model puts SaaS vendors at the center of tech partners’ revenue-generating activities. This platform includes the Zomentum Grow sales acceleration application. This is where partners are already building proposals and converting small and medium business (SMB) prospects into customers. It also includes Zomentum Connect. This is a software license reconciliation and automated billing tool designed to prevent lost revenue on unbilled licenses. 

Partner Management Benefits

Now, with PartnerAlign, SaaS companies can offer their technology partners a number of things. These include on-demand sales enablement materials, real-time support and shadow assists on quotes to convert more end clients. The idea here is to bolster communication, support, and visibility. 

“With the launch of Zomentum PartnerAlign, SaaS vendors are fully integrated into our partner-led Revenue Platform, enabling partners to sell and procure SaaS solutions in the same place for the first time,” said Shruti Ghatge, CEO, Zomentum. “We’re enabling SaaS vendors to integrate into the partners’ sales workflows, removing the friction of the traditional partner sales model.”

Connecting with SaaS Vendors

Ghatge goes on to say that the partner-first platform delivers an open ecosystem. This is a place where partners can discover SaaS vendors in Zomentum’s marketplace or through their integrations with leading distributors. 

With PartnerAlign, vendors can also tap into Zomentum’s Revenue Platform. This is used by a network of more than 3,000 tech partners to boost technology sales revenue of $800 million a year and counting. 

“No matter the preferred source, partners can run all sales through one place with the Zomentum Revenue Platform,” said Ghatge.

Breaking with Tradition

Zomentum’s approach is an interesting one in that it contrasts with the traditional model. Typically, partners would have to leave their internal sales systems to log into vendors’ portals to retrieve sales collateral, register deals, order solutions and collect invoices. The individual vendor portals often mean inefficient swivel-chair integrations (that is, inputting data manually from one system into another) This can quickly become difficult for partners to manage as the number of vendors increases. 

Zomentum PartnerAlign integrates SaaS companies into the partners’ sales system. This makes it easier for them to work with SaaS vendors. In turn, this also helps SaaS companies grow their channel programs and revenue. This, to put it simply, saves time. 

SaaS Alerts’ Jim Lippe

“PartnerAlign is potentially one of the most impactful tools the channel has seen,” says Jim Lippie, CEO, SaaS Alerts. “The ability for vendors to provide support, content, and direction to channel partners where and when they need it allows us all to win more together, drive better security and do so seamlessly.”

CyberGuard36’s Al Alper

“We chose PartnerAlign because we believe our relationship with Zomentum offers the MSP community — our existing and prospective partners — a unique opportunity to expand their business with their existing clients and prospects,” says Al Alper, CEO of CyberGuard36. “MSPs can leverage our sales collateral within the Zomentum sales application to build proposals and quotes very easily and repeatably. That will help them close more deals and grow their businesses with CyberGuard360.”