Unprecedented Times Impacting Cybersecurity Channel Partners
Channel leaders have to adapt to changes in market routes.
With the war in Ukraine, massive M&A and private investment and raging cybercrime, it’s an unprecedented time for cybersecurity channel partners.
It’s also a challenging time for cybersecurity channel chiefs. They’re scrambling to keep track of all of the changes while providing cybersecurity channel partners with everything they need to drive sales and growth.
Our cybersecurity roundtable at the 2022 Channel Partners Conference and Expo addressed this topic. This is the third in a series of articles highlighting various topics addressed by the roundtable. The first was on partner stress from the M&A frenzy. And the second was on threats and issues beyond ransomware.
Panelists included:
Scott Barlow, Sophos‘ vice president of global MSP and cloud alliances.
Jon Bove, Fortinet’s vice president of channel sales.
Justin Crotty, Netenrich‘s senior vice president of channels.
Kristi Houssiere, Trellix‘s senior director of global channel strategy and operations.
Matt Lantinga, NTT Application Security‘s vice president of sales and global strategic accounts.
Joe Sykora, Proofpoint’s senior vice president of worldwide channels and partner sales.
Brian Thomas, Malwarebytes’ vice president of worldwide MSP and channel programs.
See our slideshow above for more from the roundtable about stresses associated with being a cybersecurity channel chief in this time.
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