6 Fundamental Principles That Help Reduce Friction in Your Sales Process

The conversion process on your website, must be as easy as possible to ensure success. Moving a prospective customer from the awareness state, to the consideration stage, to the final decision stage, should be simple and straightforward. When your website slows down it stops the progression of a prospective buyer from moving through your sales funnel. Identifying points of friction and addressing them can help increase sales from your existing traffic dramatically.

In this eBook, you’ll learn six fundamental ways to reduce friction on your website and increase conversions.