BDR Q2 2013 Review: Demos, Signing on the Dotted Line and Pricing

Take a look at our coverage of the data backup and disaster recovery (BDR) market in the second quarter of 2013, and you’ll find plenty of insight on selling BDR — all of which is good to scan through during any down time you may have over the next week or two. But which articles stood out the most to us and our readers?

After reviewing the articles below, be sure to go back our BDR wrap up from last week, where we revealed top BDR articles from Q1 2013.

5 Tips: Leveraging the Demo for BDR Sales

The turning point in the BDR services sales process may be during a well-executed demo. A good demo shows (rather than tells) the advantages of a company leveraging your product or service. If you’ve never given a demo before, or if you’re looking to enhance your performance, we’ve got a list for you.

Evaluate BDR Customers Before Signing On the Dotted Line

Before signing on the dotted line with a new BDR customer, it would be wise to put the pen down and think. Did you evaluate their technology? Did you visit their place of business? If not, maybe you should. We’ll reveal what you should look for before committing yourself to a long-term relationship with a new BDR customer.

5 BDR Pricing Tips for MSPs to Keep in Mind

The pricing of your BDR offering can make or break the solution’s profitability. To avoid making beginner mistakes with BDR pricing, we did a little research for you and discovered five pricing tips that can help MSPs keep their head above water. Take a look at what we uncovered in this MSPmentor exclusive.

Maybe we missed one of your favorite BDR stories from the second quarter of 2013 — it happens. Just be sure to let us know in the comments section below.