Fast Forward with Fortra: What the HelpSystems Rebrand Signifies to Global Partners

Renee Ritter

To say that it’s an exciting time at our company is truly an understatement. HelpSystems has rebranded to Fortra in our relentless pursuit of solving our customers’ toughest security problems.

This rebrand follows a deliberate shift in our company during the past few years to focus on cybersecurity and automation. This focus was driven by the acquisition of several best-in-class solutions and significant industry expertise.

During this time, we’ve grown to a business with more than 3,000 team members and over 30,000 customers globally. There’s no question that we’re a different company today than we were even five years ago, tackling security challenges head-on with a unique value proposition.

As one of the top cybersecurity providers in the world, we wanted our name and branding to match that position. We are now united under one brand and one vision, driving positive change every day because we recognize and embrace that we are stronger together.

The Fortra Channel Program

But wait — didn’t we just launch a brand-new channel program this past January? And now we’re rebranding to Fortra? Isn’t that too much change for partners to deal with in one year?

I say it’s not.

Our partners embrace change if it’s happening for the right reasons, and there’s no question that is the case here. Our new channel program expands our partners’ ability to sell meaningful solutions as they look to solve their customers’ unprecedented security challenges.

Tackling Cybersecurity Head On

Organizations everywhere are facing challenges that include the pressures of digital transformation and the journey to the cloud, with all the complexity that comes with it. Given the increase in cyberthreat levels, keeping data accessible yet highly secure is paramount, and companies must accomplish this with limited budgets and a shortage of IT and security talent.

Cybersecurity professionals everywhere are looking for help, and we’re rolling up our sleeves to provide it. Fortra’s mission is to solve their toughest security problems — the challenges they think are unsolvable — through best-in-class solutions and services paired with a collaborative approach.

A Powerful Position

The new channel program paired with the rebrand positions our partners to provide a stronger line of defense so they can help their customers face these challenges with confidence. This means enabling customers to increase security maturity while lowering operational burdens. And all of this can be done via a single provider: Fortra. That’s powerful. And we’re proud to have our partners join us on this mission.

As Fortra, we offer the same great service and products our partners have come to expect from HelpSystems, except now we have a new name. Our partners can offer their customers strong, clear messaging on what it means to work with Fortra: powerful protection from a wide range of cyberthreats and challenges, all from one vendor. We want to make it easy to sell Fortra solutions and have created comprehensive suites to simplify our offerings and bundle related solutions.

What’s Next for Fortra?

Our partners are key to our worldwide success. We’re working alongside them to provide support and guidance during this change, as well as enhanced onboarding, development and enablement.

As an organization, we’ll also continue to adapt to what’s happening in the market to ensure we grow in the right direction for our partners and customers. This means ongoing collaboration with our partners and customers to find ever-smarter ways to solve the toughest cybersecurity challenges.

Click here to learn more about the rebrand and about becoming a Fortra channel partner.

Renee Ritter is vice president, Channel, Fortra. This guest blog is part of a Channel Futures sponsorship.