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Google Adwords for Managed Services Providers
During our Aug. 19 MSPmentor Live webcast (Six Tips for Finding and Winning New Business), several attendees asked our guest speakers how they use Google Adwords to promote their businesses. Whether you're a Google Adwords expert or a beginner, there are at least two free tools to help you develop your keyword advertising programs.
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During our Aug. 19 MSPmentor Live webcast (Six Tips for Finding and Winning New Business), several attendees asked our guest speakers how they use Google Adwords to promote their businesses. Whether you’re a Google Adwords expert or a beginner, there are at least two free tools to help you develop your keyword advertising programs. Here’s how to get started.Check out the Google Adwords Keyword Tool. It’s a great way to help you experiment with keywords you’ve already considered. Plus, it helps you to discover potential keyword terms you overlooked. Also, check out the Search-based Keyword Tool to further accelerate your efforts.
If you’re new to Google Adwords, I recommend starting small and experimenting on a monthly basis. Set up an account and a nominal budget ($300/month or roughly $10/day) to track and measure the performance of a few keywords. And make sure you only target the geographies/regions that apply to your business.
Got any other Google Adwords tips to share? I’m all ears.
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