How to Market Managed Services to A Captive Audience
During a recent shuttle flight, I noticed a fantastic example of managed services marketing. A company called "Got Vmail" placed this in-flight advertisement on airplane snack trays: Essentially, Got Vmail is reaching a captive audience with a compelling message: For just $9.95, smart entrepreneurs can try a virtual phone system that makes a small business appear all grown up.
![How to Market Managed Services to A Captive Audience How to Market Managed Services to A Captive Audience](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/bltc3576cd3a036ceb2/6526a1a66f72af7af8dee042/gotvmail_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
During a recent shuttle flight, I noticed a fantastic example of managed services marketing. A company called “Got Vmail” placed this in-flight advertisement on airplane snack trays:
Essentially, Got Vmail is reaching a captive audience with a compelling message: For just $9.95, smart entrepreneurs can try a virtual phone system that makes a small business appear all grown up.
There’s only one thing I don’t like about the ads: Got Vmail’s name can easily be misinterpreted as Go TV mail.
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