Jesse James and Targeted Solutions: More Alike Than You Think

By Carbonite Guest Blog

When asked why he robbed banks Jesse James once said, “It’s where the money is.”

Talk about stating the obvious!

So what does this Wild West legend’s quip have in common with selling targeted business data backup solutions to specific industries?

Simple: Focus on the specific backup features that are relative to your customers’ industry.

For example, if you have healthcare or insurance clients who need to uphold federal regulations, they’ll require backup that protects the confidentiality, integrity and availability of their data. In other words, you need to offer performance that supports HIPAA compliance in order to safeguard clients’ protected health information.

Another unique industry you can target your backup solutions to is real estate and its always-on-the-go agents. These agents require their data (property pictures, videos, etc.) whenever and wherever they may be. Location, location, location doesn’t just apply to a property; it applies to a real estate professional’s data, as well.

To meet the needs of these mobile brokers, you need to propose backup capabilities with a remote access feature—one that can make data available on any laptop, smartphone or tablet.

Ultimately, to be able to successfully offer targeted backup, it’s important that you partner with a provider that gives you comprehensive, all-in-one solutions.

This way, you can target business data backup customers without having to juggle multiple providers to satisfy the features you require (for example, one solution supporting HIPAA compliance, one solution for remote access, etc.). Doing so will enable you to provide scalable backup—from a single provider—that will keep businesses moving.

For more information go to Carbonite.com.

Guest blogs such as this one are published monthly, and are part of The VAR Guy's annual platinum sponsorship.