Lenovo Develops Wireless Bonus for ThinkPad VARs

Stealing a page from The Godfather, Lenovo thinks it has developed a wireless Thinkpad offer that VARs won't be able to refuse. The PC and notebook giant has a new partner program model that allows VARs to earn up to a 20 percent margin plus a $100 per-device bonus each time a notebook customer activates mobile broadband service. Here are the details.

April 22, 2010

Stealing a page from The Godfather, Lenovo thinks it has developed a wireless Thinkpad offer that VARs won’t be able to refuse. The PC and notebook giant has a new partner program model that allows VARs to earn up to a 20 percent margin plus a $100 per-device bonus each time a notebook customer activates mobile broadband service. Here are the details.

Frankly, Lenovo‘s strategy almost sounds too good to be true. Jay McBain, director of SMB for Lenovo, says the effort potentially gives VARs 1980s margins combined with a compelling mobile cloud story.

The following video, featuring McBain, covers:

0:00 – Introduction
0:12 – Simplifying Lenovo’s partner program
1:10 – Cloud meets mobile devices meets wireless: How VARs can profit
1:58 – Can VARs actually profit from low-cost netbooks and notebooks?
2:10 – How VARs can earn a $100 bonus from embedded mobile activations
2:38 – More info

Hmmm… Our resident blogger will be curious to see if rival PC makers follow Lenovo’s lead by sharing broadband activation fees with partners.

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