LenovoEMC Rebrands Iomega Consumer, Network Storage Line

LenovoEMC, the joint venture formed in August 2012 to pair EMC‘s (EMC) Iomega entry-level network-attached storage (NAS) arrays with Lenovo‘s ThinkServer product lines, has rebranded the Iomega lineup of consumer and business storage products.

In noting the rebranding, the partnership made certain to pay the proper respects to Iomega’s history, listing a number of the iconic company’s accomplishments since its inception in 1980, including:

The former Iomega-branded network storage products are available worldwide with new branding, according to LenovoEMC. The Iomega market will still be used only on entry-level consumer network storage products.

“The LenovoEMC joint venture is based upon the success of the Iomega network storage solutions business and our plan at Lenovo to develop a unified storage platform within Lenovo’s Enterprise Product Group,” said Roy Guillen, Lenovo Enterprise Product Group vice president.

“With the transition from the highly successful standalone Iomega brand to the power of the combined Lenovo and EMC brands, our Lenovo network storage solutions from the LenovoEMC joint venture will continue to evolve in features and capabilities as world-class network storage that complements server products from the Lenovo Enterprise Product Group,” he said.  

Lenovo’s rebranded consumer network storage solutions (and the former Iomega brand) include:

Lenovo’s rebranded high-performance professional network storage products (formerly known as the Iomega StorCenter px series) include:

LenovoEMC also said that backup and disaster recovery provider Acronis will supply its True Image 2013 Lite PC backup software with certain Lenovo network storage gear. The Lenovo EMC px Series will now come equipped with three licenses for ATI Lite per product. In certain geographies, Lenovo Iomega ix Series products will include a single license. Acronis has also made available special pricing for additional licenses and upgrades for Lenovo network storage customers.