Managed Services Marketing: Direct Mail Still Thrives

Managed services providers (MSPs) use everything from Google Adwords to Kutenda for their online marketing programs. But marketing experts like Robin Robins continue to promote direct mail strategies as well. Fortunately, a range of companies have designed direct mail templates to help small business owners — including MSPs — with their marketing efforts. One recent example: Postcard Services has designed a marketing campaign platform for small businesses.

The service sounds simple enough: First, users fill out a company profile on the Postcard Services site. Then, the system automatically drives limitless direct mail postcard campaigns. Companies can then create mailing lists, print postcards and ship items in bulk once they receive the postcard campaigns.

There is no fee to set up an account and Postcard Services says it uses the highest quality, green print on the market. Prices vary according to company size and material demand, but new customers receive 10 percent off of their printing services until the end of June 2011.

Postcard Services has more than 35,000 small business clients throughout the United States. But a disclaimer: We haven’t tried the service.

Also, you’re going to need a direct mail marketing strategy before signing up for any potential services. To potentially get started, check out this list of seven ways you can measure your direct mail marketing success.

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