Online Fax: A Lucrative Revenue Stream You Might Have Overlooked

By eFax Guest Blog

As a savvy value-added reseller, you’ve probably already heard these statistics about the shortest path to generating new revenue. But they’re worth thinking about again—because we have a simple solution that can help you do it.

Forbes Magazine reports that it’s about 50 percent easier to sell to existing customers than to new prospects. And that same Forbes article, “Five Customer Retention Tips for Entrepreneurs,” cites research from Gartner Group indicating that 80 percent of your future revenue will come from your existing customers.

Those sound like compelling reasons to use some of the time and energy you might otherwise spend on a lead-generation campaign, and focus instead on adding new high-quality products and services to sell to your loyal customer base.

One of those new products—often overlooked by tech VARs but a necessity for many of your enterprise customers and a lucrative revenue-generator for you—is online fax. And when it comes to enterprise-caliber online fax solutions, there is no better service to offer your customers than eFax Corporate, the partner-enabled portfolio of eFax, the world’s No. 1 online fax brand.

As an eFax Corporate Partner, you can provide your customers with a fully cloud-based fax solution: Through a highly secure online portal or even right from their smartphones and tablets, employees can receive, review, annotate, electronically sign and send faxes by email. eFax Corporate can save your customers time, money, bandwidth and headaches—while creating a new revenue stream for you.

Here are just some of the benefits you can offer your enterprise customers with an online fax solution from eFax Corporate:

·   Significant cost savings over their existing fax infrastructure (whether fax machines or in-house fax servers)

·   The ability to send and receive faxes as email

·   Increased compliance with federal privacy regulations such as HIPAA, SOX and GLB—by securing fax documents in transit and at rest, implanting complete audit trails and other security measures.

·   Unique virtual fax numbers for each of the company’s executives (to protect their privacy), whereby faxes are delivered directly—and only—to authorized email inboxes

·   Unique fax numbers for each employee—without using any analog fax lines

·   Compatibility with SAP or other back-end data systems

·   Highly secure faxing that protects sensitive data and also aids with regulatory compliance

·   Online storage and retrieval of all faxed documents

·   Online fax functionality optimized specifically for mobile devices

·   The ability to scale up and add fax numbers quickly—without any additional hardware

eFax Corporate: The Best Partner in the Business

Here are just some of the ways we’ll support you like no other partner can.

1. Sales Support: Closing a big sale? Faced with a complex sales situation? We can help. You’ll have a named eFax Corporate Account Manager, a true selling professional, who will be there to help you speak with prospects, answer their questions and yours, and help you close the deal.

2. Marketing Support: As your partner, eFax Corporate will provide you with access to the marketing tools you need—including co-branded collateral, educational content and other selling materials—all with the recognized, world-leading eFax Corporate brand.

3. Technical Support: As the most widely deployed online fax solution to the Fortune 500, eFax Corporate knows that your customers will demand to know their service includes anytime help with technical issues and questions. When you sell the eFax Corporate enterprise fax solution, you can tell your customers they’ll enjoy true 24/7 customer technical support—from you and/or from us as you choose—so they’ll always have help when they need it.

eFax Corporate can offer partners like you a truly unmatched level of service and support in selling an attractive solution your customers need—all cloud-based and fully monitored and supported by our own team of experts.

The full team of highly trained engineers, technicians, customer support reps, and sales and marketing professionals will be available to help you close new business and support your ongoing customers for the life of their accounts. It’s like having your own extended vendor support team—because that’s what we are.

Become an eFax Corporate Partner.

Guest blogs such as this one are published monthly and are part of The VAR Guy's annual platinum sponsorship.