Robin Robins: The IT Channel's Tony Robbins?

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First, a disclaimer: The VAR Guy isn’t endorsing Robins nor has he leveraged her coaching expertise. Still, The VAR Guy is reporting what he sees…

In some circles, Robins known as the Anthony “Tony” Robbins of the IT channel. While Tony Robbins is a “life coach” to celebrities and the masses, Robin Robins is a business coach to small IT solutions providers. As president of Technology Marketing Toolkit, Robins is out to…

Always on Message

At a time when so many channel pundits are striving to be coaches, Robins has found and nurtured a loyal following. During the recent HP-Axient cloud computing conference in New York, Robins was on hand to share some marketing secrets with attendees. Of the 100 or so attendees, several folks lined up immediately to sign up for Robins’ Boot Camp — no hesitation whatsoever.

In her corporate backgrounder, Robins says she loves helping the underdog — small IT solutions providers that are struggling with sales and marketing strategies. So far, her website indicates, more than 2,800 IT business owners from 43 countries have purchased and implemented her marketing system. It’s a safe bet that figure will rise this week.

Still, Robins hasn’t limited her focus to the IT channel. She’s also assisted more than 3,900 organizations — training schools, universities, software companies and more — with marketing strategies.

So what should channel partners expect this week? In addition to a bevy of guest speakers, Robins herself will be on hand to describe:

In some ways, those themes sound too good to be true. The VAR Guy doesn’t drink much Kool-Aid, especially when it comes to “systems” that help people lose weight or get rich.

Still, Robins’ annual Boot Camp seems to be sold out every year. No doubt, Robins knows how to attract and retain a crowd eager for sales and marketing education. And instead of promoting get-rich-quick schemes, Robins does promote hard work and consistency in her messaging.

How many of her clients have gone on to become millionaires? The VAR Guy doesn’t have an answer handy. But he’d welcome insights from folks who have bolstered their businesses while working with Robins.