The Next User Groups: MSPs

managed-services-user-groups

In addition to national and global MSP conferences, regional MSP events are popping up all over the place. For instance, N-able showcased one of its MSP Elite Partners at a recent event in Philadelphia. And companies like ConnectWise are connecting the dots between (A) regional meetings (B) newly formed local user groups.

According to a press release that hit the wires this week:

Translation: Successful and aspiring MSPs want local peer interaction, and vendors are trying to assist that effort.

For user groups to thrive, they need engaged audiences who are committed to some sort of industry change or movement. They need commonality and critical mass. The best user groups push far beyond technology and dive deep into business. And the user groups jump back-and-forth between face-to-face and online forums.

In a year or two, I suspect MSP user groups will take on a life of their own. MSP software companies won’t need to aggressively organize or promote regional user group meetings. The users will gather on their own — face-to-face and online. Google Maps will drive users to their local groups.

And one other thing: The success (or failure) or regional user groups will directly correlate to the success or failure of the MSP software providers themselves.

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