Tigerpaw Software Hits the Road

Tigerpaw Software, which competes with Autotask and ConnectWise in the PSA (professional services automation) market, is taking its training efforts on the road. Admittedly, we rarely blog about vendor-led road shows on MSPmentor. But Tigerpaw’s decision to hit the road caught my attention. Here’s why.

In the PSA market, Tigerpaw is well-respected by many customers. But generally speaking, entrenched rivals like ConnectWise and Autotask have better-known brands. And, I believe, larger MSP user bases. Further complicating matters, the PSA market is both contracting and expanding in new areas. For example:

To have its voice heard, Tigerpaw plans to hold a regional training event Nov. 3 and 4 in Dallas, Texas. The event will focus on sales and marketing strategies. A Tigerpaw press statement indicates “Additional regional training sessions are in the planning stages.”

Smart move. Generally speaking, Autotask and ConnectWise both have been working hard to educate customers through online communities, face-to-face events and conferences. Some examples:

Improving Our Own Coverage

Now it’s time for me to eat some humble pie. In recent months, Tigerpaw has reached out to me several times to brief me on several announcements. On a couple of occasions, I didn’t come through for the briefing because of 11th hour business or family commitments that popped up.

MSPmentor strives to cover the entire managed services ecosystem. As this site and our sister sites have grown, I’ve become a little stretched for time. But we’re taking steps to correct that. Stay tuned for some fall 2009 surprises.

In the meantime, I’ll be watching to see where else Tigerpaw takes its regional training efforts. In my mind, hitting the road and getting in front of people is one of the best ways to reinforce existing customer relationships and build new ones.

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