Turning Sales into a Game

By ConnectWise Guest Blog 1

gamification

The term gamification takes its roots from the gaming industry. Let me explain first: In games (and in most facets of life), players can be highly motivated to be the best that they can be, measured against other players, as well as themselves and their own belief in their abilities. It’s ever-present over the past several years, and if you have ever played these games, or have kids that have played games, the "fun" of it is to increase your "level" or "power."

Enter 2013! We are beginning to see business software that have started taking advantage of this trend, where sales achievements can be awarded as virtual rewards, built into the system and encouraging your team to "beat" others, achieve medals or goals.

In the case of sales, and more specifically, quoting, virtual rewards can be a way to incent your reps without adding additional costs to your sales compensation plans. Awards can be given on metrics such as:

If you have a lot of Millennials on your team, you really want to pay attention to this trend. More than any other generation, these people are used to gaming-style achievements and having their accomplishments made public for everyone to admire. This can be a powerful retention tool for this generation. I recall my grandfather lamenting about this generation not respecting the old ways or ignoring tradition. I say, embrace tradition – the new tradition this generation is bringing to the table – and just maybe you could increase your sales as a result.

If you want to learn more about gamification and sales motivation, check out ConnectWise’s eBook, "Gamification: Using Virtual Awards and Recognition to Motivate your Sales Team."  You can download your own copy here.

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