Twilio, Vonage Make List of Top CPaaS Vendors

As the last two years have shown, not all CPaaS vendors are the same. As the pandemic continues, people have adopted various video calling services such as Zoom, Microsoft Teams and Google Meet for remote work and school. Video calling on apps such as WhatsApp, Weixin/WeChat, Facebook Messenger and FaceTime also grew. Consumers’ increased exposure to video calling means they are more open to enterprises using video calling for customer interactions.

This represents an opportunity for CPaaS vendors, according to research firm Omdia. (Informa is the parent company of both Omdia and Channel Futures.) It has released its “Omdia Universe: CPaaS Platform Providers, 2022-2023″ report. In the study, researchers rank the CPaaS vendors that are market leaders in providing these additional capabilities: programmable APIs, phone numbers, cloud-based access to communications networks, developer resources, and PAYG contract-free pricing. In addition, most CPaaS providers offer a range of other technologies and services.

Omdia defines CPaaS as “a suite of technologies and services that enable developers and organizations to easily integrate communications into their customer-facing platforms across multiple use cases and vertical industries.”

To learn about CPaaS and which companies rose to the top of the Omdia list, see our slideshow above.