Free Newsletters for the Channel
Register for Your Free Newsletter Now
What Elements Should You Look for When Joining a Partner Program?
Get the latest on what's new in Alludo’s revamped Parallels Partner Program.
Alludo Guest Blogger
October 24, 2022
3 Min Read
Getty Images
Sponsored by Alludo
Participating in a robust partner program allows resellers, distributors, managed service providers (MSPs), cloud service providers (CSPs), and/or independent service providers (ISVs) to offer clients access to the latest industry-leading products and the most cost-effective, innovative solutions on the market.
Enrolling in a dedicated partner program with an organization can provide a host of benefits to boost your bottom line, including:
Improving profit margins
Ensuring more predictable revenue streams
Strengthening customer loyalty
Enabling your teams to provide higher service quality
Incentivizing performance and encouraging growth
Many organizations also offer partner portals as part of their programs, which can serve as “one-stop shops” that provide access to critical information, such as:
Sales and marketing materials to help your teams understand and sell products more effectively
In-depth product training to enable you to support customers
Access to the latest product version collateral so you can ensure you’re up to date on the latest features and benefits of the solutions you provide
What’s New in the Parallels Partner Program?
At Alludo, our partner programs are constantly evolving based on our partners’ needs, industry trends and technology breakthroughs. To that end, the Parallels Partner Program has recently been updated.
In today’s global workplace, hybrid and remote access solutions are more important than ever. We’ve redefined our Parallels Partner Program, making it a more distinct entity with a dedicated partner portal for our valued partners.
This program has been updated to deliver enhanced value and support to partners, including resellers, distributors, MSPs and CSPs.
The Parallels portfolio of award-winning solutions includes:
Parallels RAS, a virtual desktop infrastructure (VDI) solution that enables secure remote access and desktops
Awingu, a remote access technology that acts as a VPN alternative by leveraging a browser-based “clientless” approach to provide access to applications, desktops and files
Parallels Desktop for Mac Business Edition, a straightforward and high-performing solution optimized for business environments to run Windows and Mac applications side by side on an Intel and Apple M series chips Mac.
Parallels has been a trusted leader in the virtualization space for over 30 years and continues to evolve to support the remote work needs of today’s organizations. This program update expands our product offering to include Awingu, which was acquired in June 2022, and enhanced benefits including a more robust deal registration incentive program.
Both Parallels RAS and Awingu enable access from anywhere, on any device, empowering organizations to meet the demand for bring your own device (BYOD) policies.
Key Benefits for Partners
Members of the updated Parallels Partner Program receive:
Access to our new Partner Portal, an all-in-one hub for technical support, training resources, and marketing resources for our reseller, distributor, MSP, CSP and ISV partners
Clear, achievable goals that enable partners to move up quickly through our partner levels, increasing return on investment (ROI)
Deal registration incentives that reward partners for bringing new customers to Parallels with the exclusive opportunity to work with that registered lead (that is, other vendors and the Parallels direct sales team will not compete)
The ability to participate in joint customer case studies, which are featured prominently on the Parallels websites and promoted on social media
Technical certification opportunities to boost partner knowledge and resources
Discover Our Enhanced Partner Portal Capabilities
Another element you should look for in a partner program is the resources and capabilities they offer and how easy they are to access. For example, members of the Parallels Partner program can take advantage of our brand-new Partner Portal that includes:
Enhanced search functionality that makes finding specific content easier than ever
The ability to create effective demand generation campaigns featuring “campaign in a box” assets
Auto provisioning of users, which allows partners to share a portal link so any employee or team member can create their own account
Interested in becoming a Parallels Partner?
Learn more about the Parallels Partner Program today.
This guest blog is part of a Channel Futures sponsorship.
Read more about:
MSPsAbout the Author
You May Also Like
Mar 24 - Mar 27, 2025
Mar 24 - Mar 27, 2025
The Channel Partners Conference & Expo, co-located with MSP Summit, is the gathering place for the technology services community. Agents, VARs, MSPs, integrators and service providers will converge to share ideas and drive discussion on the topics shaping our industry.
REGISTER NOW