Why Does IDaaS Matter to Your Business?

By Kaseya Guest Blog 1

IT service providers face a number of challenges today. The rise of cloud technology means that many of the services they traditionally offer clients are now being handled off site, in the cloud. This has an immediate effect on revenue and profitability. However, IDaaS (identity as a service) can provide your business with a wide range of benefits while delivering vital solutions to your clients.

Beyond the Acronym

Yes, IDaaS is another in a long list of “X as a service” offerings, but it’s one of the most important for IT companies to understand. Identity as a service gives you the means to address one of the most challenging pain points for small, midsize and enterprise-level businesses–password management and security.

The Benefits to Your Business

While IDaaS provides a number of benefits to companies, one of the most important to understand is that it gives you the ability to drive new revenue growth while providing vital solutions for your clients. As your clients come to rely more and more on the cloud, the need for identity and password management only increases. Factor in the rise of new threats to company data, and the requirement for strong controls in this area becomes apparent.

However, your clients are unable to do this on their own. Password management in and of itself is difficult with just one or two platforms. Add in Web, social media, CRM platforms and dozens of other potential items, and it becomes a real nightmare. You also have to understand the mindset of your clients’ employees.

The reality is that they’re going to use weak passwords. They’re going to reuse the same passwords on multiple sites, accounts and platforms. They’re going to write down their passwords so they can remember them, and chances are good that information will be left lying around so that anyone at all can use it. They’ll share their passwords with coworkers and potentially put the company in danger of falling out of compliance with HIPAA or PCI regulations. This is the reality that your clients deal with every single day. IDaaS gives you the means to change that reality.

IDaaS gives you the means to deliver a single solution to all of these needs to your clients, but it does more than that. It gives them the knowledge of where their data is, who’s in control of it, and who is using it and how.

There are other benefits here for your company, as well. For example, with the right IDaaS platform, you can increase client “stickiness”–that is, you reduce the chance that they’ll jump ship to a competitor. It also increases your footprint without a corresponding increase in costs or workload on your end. Once your clients grow accustomed to using password management tools, they won’t be anxious to go back to the old way of doing things.

Finally, let’s address three of the most important aspects of any IDaaS solution and how they apply to your clients (and increase the value of your offer).

Service offerings can be a complex topic, but these three things combined can enhance your current offerings. Good luck with your IDaaS endeavors.

Guest blogs such as this one are published monthly and are part of MSPmentor’s annual platinum sponsorship.