15 Technologies to Be A Digital Beast
What do Amazon, General Electric, Netflix and USAA have in common? They’re all apex predators, Forrester says. Here are the 15 technologies you need to be in their pack.
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What do Amazon, General Electric, Netflix and USAA have in common? They’re all apex predators, Forrester says. They sharpen their digital claws with the latest technology, chase down new revenue with operational agility, and feast on the benefits of increased customer value. By moving quickly, they fail fast, learn and adapt. By leading the pack, they are the first to the watering hole of valuable customer data insights.
To be a predator, Forrester says, you must be skilled in 15 technologies across four categories: systems of engagement, systems of automation, systems of insight, and systems of record. Click through the slideshow to learn more.
Category: Systems of Engagement
Description: Think chatbots assisting human agents in the customer service department. Down the road, intelligent agents might even replace their human counterparts.
Examples: Chatbots, digital assistants, robotic process automation
Category: Systems of Engagement
Description: The customer relationship boils down to trust, and this is all about protecting customer data.
Examples: Personal data lockers, authorization management tools
Category: Systems of Engagement
Description: The best time to reach a customer is in the five-second window when they want to hear from you.
Examples: Customer recognition, measurement and optimization
Category: Systems of Engagement
Description: Meshing the virtual and physical worlds might seem futuristic today, but it’ll be the expectation tomorrow.
Examples: Image processing, 3D software, mobile apps
Category: Systems of Insight
Description: Sci-fi is coming to everyday business, as machines learn how to deliver the right outcomes.
Examples: Deep learning, natural language processing
Category: Systems of Insight
Description: Digital marketers know more about the customer journey than ever, enabling them to predict customer behavior and execute on touch points.
Examples: Journey analytics tools, analytics in marketing/customer management
Category: Systems of Insight
Description: Data doesn’t mean much without the ability to analyze and unearth insights and then act on them.
Examples: Business analytics, big data fabrics
Category: Systems of Insight
Description: IoT data is a different animal and requires its own set of specialized analytical tools.
Examples: IoT databases, streaming
Category: Systems of Insight
Description: Do you know where your customer is right now? What they’re doing? Or how their experience is going inside your store?
Examples: In-store analytics, sensors, machine learning
Category: Systems of Automation
Description: IoT changes how we think about the physical world. “The ability to map the physical world into a digital model will define business within 10 years,” Forrester says.
Examples: IoT platforms, management and security
Category: Systems of Automation
Description: Datacenter-type workloads are moving to the edge of the network for better response times and cheaper cost.
Examples: Mobile edge computing, cloudlets, fog computing
Category: Systems of Record
Description: Security processes and workflows are usually rigid in order to cover all the bases.
Examples: Security analytics and workflow management, incident response, threat intelligence
Category: Systems of Record
Description: In tech, “containers” are tools that simplify app development. In business, they help make companies faster and more agile when responding to changing market conditions.
Examples: Cloud container management
Category: Systems of Record
Description: Like containers, cloud-native app platforms help developers by taking advantage of microservices, APIs, integration and delivery tools.
Examples: Platform-as-a-service, micro services tools, API management
Category: Systems of Record
Description: If a single device can work with a mishmash of wireless providers, protocols and frequency bands, then the device can connect to everything.
Examples: Chips and software translating between wireless protocols.
Category: Systems of Record
Description: If a single device can work with a mishmash of wireless providers, protocols and frequency bands, then the device can connect to everything.
Examples: Chips and software translating between wireless protocols.
To be a predator, Forrester says, you must be skilled in 15 technologies across four categories: systems of engagement, systems of automation, systems of insight, and systems of record. Click through the slideshow to learn more.
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